01 / Work
Case studies, not mood boards
I build campaigns, write the copy, and check the numbers after something goes live. These case studies are the part that actually changed.
GA4 Ecommerce Growth Audit
Audited 320K sessions to surface acquisition quality gaps and a 4.6× mobile-to-desktop conversion gap — and turned the findings into a prioritized experiment roadmap.
Google Merchandise Store20266.22%
The Afterglow Club
Rebuilt the acquisition story when checkout wasn't broken — the copy was selling too early.
The Afterglow Club20242.4×
The Repeat Purchase Engine
Designed a full CRM lifecycle system to earn the second purchase before asking for subscription — moving from acquisition → affinity → repeat → subscribe.
Bones Coffee2026+10%
Win the AI Layer, Not the Helpdesk
Built a 90-day B2B SaaS go-to-market strategy for Fin — targeting AI-ready mid-market support teams with a $100K illustrative paid media plan and Cost per Activated Account as the primary KPI.
Fin by Intercom2026~$581
02 / Approach
How I actually work
Who's stuck, and why
I start with the buyer, not the channel. If I can't name the hesitation, I don't write the ad yet.
Pull the receipts
Search data, past campaigns, whatever the CRM will give me. Opinions are cheap. Patterns aren't.
Say one clear thing
One promise per asset. Then the visual, the caption, the SEO title all reinforce that same point.
Ship, watch, adjust
I don't wait for perfect. I look at what moved, kill what didn't, and try the next version faster.
About
Curious about systems.
Obsessed with decisions.
I came to Rutgers thinking I'd study how big companies work. I stayed for the messier part: how people decide what to buy, what to ignore, and what to tell their friends about.
I'm studying Marketing plus Business Analytics & Information Technology. On campus I've been a peer instructor and orientation leader, which sounds soft until you've had to explain a confusing process to fifty stressed first-years. Same skill as marketing. Clear beats clever.
At Asil Diamond I got to do the full loop: creative, SEO, copy, and cleaning up a stale client list. I'm not claiming I ran the company. I am claiming I left numbers behind me, not just files in a Drive folder.
03 / Contact
Got a Summer 2026 marketing seat open?
I'm looking for internships where marketing, analytics, and real deadlines share a calendar. If that sounds like your team, email me. I read everything.