Resume

B.S. Marketing and Business Analytics & Information Technology. Rutgers Business School. Expected May 2027.

Education

Rutgers University – New Brunswick

B.S. Marketing and Business Analytics & Information Technology · New Brunswick, USA

Aug 2023 – May 2027

01GPA: 3.8
02Relevant coursework: Marketing Strategy, Consumer Behavior, Statistics, Digital Marketing, Business Analytics

Synos Life

Marketing Extern

Sep 2026 – Present

01Conduct weekly market and competitive research across competitor strategy, pricing dynamics, customer spending behavior, and industry opportunities to support positioning and growth decisions.
02Analyze evolving market questions using Excel and Google Sheets, synthesizing findings into actionable insights and weekly recommendations presented to company leadership.

One Stop Student Services

Student Information Agent

Aug 2025 – Present

01Trained 7 new student employees on Salesforce workflows, inquiry categorization, and escalation procedures, improving case accuracy by 10% and strengthening consistency across daily operations.
02Manage and document 600+ Salesforce cases monthly, coordinating with 10+ university departments to resolve complex inquiries across financial aid, admissions, registration, and student accounts.
03Analyze recurring inquiry workflows and identify process improvements that reduced case-processing delays by 20%, improving efficiency across high-volume student service operations.

Rutgers Origins Club

Social Media Head → President

Sep 2024 – Aug 2026

01Led Instagram content strategy and execution for weekly student events, managing content calendars and producing promotional assets across 3 core formats: Reels, Stories, and feed posts.
02Researched platform trends, audience behavior, and UGC opportunities to develop weekly social campaign concepts and strengthen promotion for student events.

Rutgers Global

RU-FYT Peer Instructor

Sep 2025 – Dec 2025

01Delivered weekly presentations and facilitated discussions for 25 first-year international students, translating complex academic and campus information into clear, engaging lessons.
02Collaborated with 12+ peer instructors and professional advisors to incorporate student feedback and refine course delivery, supporting 700+ students across all sections.

The Afterglow Club

Brand & Integrated Marketing Strategy

2026

01Built a consumer-led integrated campaign strategy for a speculative lululemon × rhode collaboration, translating audience insight into positioning, creator strategy, social content, and experiential activation.
02Defined distinct roles for social, creator, digital, and pop-up channels and developed a measurement framework linking campaign objectives to awareness, engagement, and conversion KPIs.

The Repeat Purchase Engine

CRM & Lifecycle Marketing

2026

01Mapped the customer journey for Bones Coffee from first visit through repeat purchase and subscription, identifying lifecycle opportunities across acquisition, onboarding, replenishment, and retention.
02Designed 3 behavior-based email flows for welcome, flavor discovery, and replenishment, applying segmentation, trigger logic, personalized messaging, and clear conversion objectives.

GA4 E-commerce Growth Audit

Digital Marketing Analytics

2026

01Audited GA4 e-commerce performance data across acquisition channels, devices, landing behavior, and conversion funnels to identify friction points and underperforming customer segments.
02Translated behavioral and conversion data into 3 prioritized growth experiments, connecting each recommendation to a defined hypothesis, target metric, and expected customer behavior.

Marketing

Analytics & Tools

Certifications