Hi, I’mSiddhi.

One of the first things I ever marketed was my mom’s cloud kitchen. I was a teenager helping with her Instagram, mostly trying to figure out what to post, what people responded to, and how we could turn that attention into more orders. That’s where my interest in marketing really started.

I’m now studying Marketing and BAIT at Rutgers, but I still approach things the same way, paying attention to what catches people’s eye and asking why.

Outside of marketing, I love travelling and photography. Both have made me someone who notices the little things: an unusual storefront, a good frame, or a detail that makes something feel different. I think that eye for detail follows me into my work too.