Curious about systems.
Obsessed with decisions.

I came to Rutgers thinking I'd study how big companies work. I stayed for the messier part: how people decide what to buy, what to ignore, and what to tell their friends about.

I'm studying Marketing plus Business Analytics & Information Technology. It's a combination that doesn't show up on many portfolios because most people choose one side. I didn't — I think the most interesting problems live in between: a campaign with a clear brief and a clean attribution model, copy that's been shaped by actual customer language, a dashboard that answers the question the team didn't know how to ask.

On campus I've been a peer instructor and orientation leader. Those roles sound soft until you've had to explain a confusing process to fifty stressed first-years while staying calm and keeping it brief. That's the same skill as marketing. Clear beats clever, every time.

At Asil Diamond I got to do the full loop: creative, SEO, copy, email automation, campaign tracking, and cleaning up a stale client list. I'm not claiming I ran the company. I'm claiming I left numbers behind me — not just files in a Drive folder.